The awesome and insightful Saul Kaplan has written a great post on how he is using social media to help promote his work at BIF.

Some of the clearest and most focused thinking I’ve seen on how to “just do it” with social media:

We have no marketing department, advertising agency, or PR firm and have spent the last eight months openly sharing a point of view that is a work in process on the importance of business model and systems level innovation.  Both the message and the platforms are a big trial and error experiment.  The work is never done.  I put ideas out on my blog, Linked-In, Twitter, and the Business Innovation Factory site to see what resonates.  I am fortunate to have an expanding network of interested individuals who humor me and keep egging me on.  They provide immediate feedback on what works and what doesn’t, what is of interest and what isn’t, and what is funny and not so much.  I listen a lot and try to improve the narrative.  Not preparing for some big launch date but every single day.

Great stuff!